Greg Petro is Chief Executive Officer and Founder of First Insight Inc., a company that helps leading retailers and brands with their most challenging task—accurately forecasting market trends, consumer attitudes and product preferences. Mr. Petro founded First Insight in 2007 after nearly two decades in executive roles overseeing supply chains, operations and merchandising for some of the world’s leading retailers. Additionally, he is an international keynote speaker, has written for Forbes for over six years and is a frequent guest lecturer at Columbia Graduate School of Business along with other universities across the United States. Mr. Petro holds an M.B.A. from the University of Pittsburgh Katz Graduate School of Business.