Tricia Smith is Global Chief Executive Officer of Anthropologie Group, a global lifestyle brand which specializes in apparel and accessories, intimates, home furniture and decor, beauty, and gifts. Ms. Smith joined the senior leadership team at URBN in April 2021 and holds responsibilities for the Anthropologie, AnthroLiving, BHLDN, and Terrain brands across North America, Canada, and the European Union.

Throughout her 25-year career, she was an instrumental leader for a variety of significant merchandise management roles. Prior to URBN, Ms. Smith was Executive Vice President and Chief Merchandising Officer at Tilly’s, a California-based retailer, where she was responsible for all aspects of merchandising operations including buying, planning and allocation, sourcing, and product development for stores as well as driving the overall digital experience. She began her career on the sales floor of Nordstrom, which eventually led to the role of Executive Vice President and General Merchandise Manager of Women’s, Young Contemporary, Designer, and Specialized Apparel.

In 2017 Ms. Smith graduated from the Executive Leadership Program at the Stanford University Graduate School of Business.