Frédéric Fekkai is a name that has become synonymous with luxury, style, and innovation in the world of haircare. With his signature blend of French sophistication and American glamour, he has revolutionized how people think about hair, transforming it from a mundane necessity to a true fashion statement.
 
Born in Aix-en-Provence, Mr. Fekkai began his career as a hairstylist at age 20, quickly earning a reputation as one of the most talented and creative stylists. He opened his first salon at Bergdorf Goodman in 1989, introducing his signature approach to cutting and styling and instigating the demand for his French and effortlessly chic styles.
 
Mr. Fekkai was the first to introduce the 'skinification' of haircare, using skincare labs to elevate everyday haircare from an essential commodity to a luxurious, benefit-rich collection of products scientifically formulated to address the needs of the hair. 
 
After building the Fekkai brand into an industry leader that generated more than $100M yearly in 40 countries, the brand was sold to Procter & Gamble in 2008. Mr. Fekkai reacquired the brand in 2018 with the mission of re-formulating the entire collection, using innovations in product development and ingredients to prove that clean formulations do not have to compromise on efficacy and can have a positive impact on the beauty industry and environment. 
 
Also in his portfolio is Bastide, a lifestyle brand celebrating traditional French beauty and wellness values through a collection of fragrance, home, and body care products formulated with natural ingredients from Provence.