Andrew Keith is Chief Executive Officer of Selfridges and former President of Lane Crawford and Joyce Boutique.
 
Mr. Keith joined Lane Crawford in 2001, playing an integral role in the introduction of western brands to China. He oversaw the expansion of the business with the opening of new stores in Shanghai, Chengdu, and a second store in Beijing, reinforcing Lane Crawford’s reputation as Asia’s most influential multi-brand retailer.
 
Appointed Chief Executive Officer of Selfridges in 2021, Mr. Keith brings his breadth of experience in the fashion industry to the United Kingdom as he takes responsibility for the company’s four stores in London, Manchester, and Birmingham, as well as its online business. He is committed to driving Selfridges’ vision to reinvent retail, with a clear purpose to imagine and create a more sustainable future for its customers. Under his leadership, Selfridges continues to pioneer an innovative and inspiring brand and experience driven offer across all touchpoints. The business prides itself on being more than a shop and brings joy to its customers and teams by leveraging its amazing imagination and spirit in all that it does.

Building on his experience in multi-brand and multi-channel retail, Mr. Keith is focused on leading Selfridges into the future with creativity and sustainability at its heart and a clear ambition to change the way we shop and do business.