Tracy Reese is an American designer whose signature rich, daring colors and unique prints are crafted into joyful, feminine clothing for modern women. Her design philosophy is rooted in a commitment to bringing out the beauty in women of all shapes, sizes, and colors.
Ms. Reese launched her namesake fashion brand in 1998 in New York City and, over the past twenty-plus years, expanded to include sub-brands Plenty, Frock!, and Black Label, enjoying strong partnerships with retailers including Barney’s and Bergdorf Goodman. Notable fans of the brand include First Lady Michelle Obama, Sarah Jessica Parker, Tracee Ellis Ross, and Oprah Winfrey.
A member of the Council of Fashion Designers of America since 1990, Ms. Reese serves on its board and chairs its sustainable strategies committee and Black advisory board. She also serves on the boards of NEST Artisan Guild, the College for Creative Studies Fashion Accessories Design Program, and Remake.
Ms. Reese continues to evolve and has pivoted her business strategy to a more sustainable, slow-fashion model. In 2019 she moved her design studio to her hometown, Detroit, to actively participate in plans to make Detroit a sustainable garment production hub. Ms. Reese served as Board President of the Industrial Sewing and Innovation Center, a Detroit-based industry-shifting factory and institute anchored in human-centric manufacturing.
She launched Hope for Flowers by Tracy Reese (HFF), a responsibly designed and produced collection, in Detroit. Part of HFF’s mission is to create a positive social impact by empowering women and young people through free arts programming and collaboration with local artisans. Hope for Flowers is currently developing an apprenticeship program to train Detroiters to produce HFF designs, creating economic opportunities for women in under-served communities.