Sandeep Seth is responsible for driving Tapestry’s long-term growth strategy and oversees business development across all brands for international markets in APAC and EMEAI. He joined Tapestry in 2021 as Global Chief Marketing Officer and North America President of COACH. In his role at COACH, he played an instrumental role in driving the brand’s growth and evolution, including the successful launch of the "expressive luxury" repositioning.  
 
Prior to joining Tapestry Inc., Mr. Seth spent 24 years at Procter & Gamble (P&G) in various local, regional, and global roles based out of India and Singapore. Over the past two decades, he has been known for leading brand transformation by building strong brand purpose and consumer centricity. Earlier in his career, he was Global Chief Marketing Officer then Global Chief Executive Officer for SK-II, P&G’s only prestige skincare brand, making SK-II one of the leading skincare brands globally. He also held various positions in marketing for Olay, including leading the regional Olay business for SEA, Australia, and India, and various marketing roles for multiple P&G brands including Pringles, Tempo tissues, and home care brands. 
 
Mr. Seth received his master of business administration from Indian Institute of Management, Lucknow and his bachelor’s degree in civil engineering from Jadavpur University, Kolkata.