As Founder, Chairman, and Chief Executive Officer of Authentic, Jamie Salter leveraged his business acumen to write and implement a strategic licensing playbook that connects superbrands with best-in-class partners to build long-term value in the marketplace. 
 
The innovative business model has allowed Authentic to scale rapidly into a multifaceted lifestyle, sports, entertainment, and digital platform comprising some of the most iconic and world-renowned brands, such as Reebok, Shaquille O’Neal, David Beckham, Sports Illustrated, and Brooks Brothers. Today, its portfolio generates more than $32B in global annual retail sales.
 
With over three decades of success in making strategic and profitable investments in consumer brand-related activities, Mr. Salter has executed more than $35B in investment deals targeting growth companies and turnarounds.