Elizabeth Preis is a seasoned marketing and retail executive with more than 25 years of experience driving growth and transformation for some of the world’s most iconic consumer brands. As Chief Marketing and Customer Officer at Victoria’s Secret & Co. (VS & Co), Ms. Preis leads all brand, performance, experience, and marketing strategies across Victoria’s Secret and PINK, with a focus on deepening customer engagement, modernizing brand positioning, and delivering exceptional customer experiences both in store and online.
                                                           
Prior to joining VS & Co., she served as Global Chief Marketing Officer at Anthropologie Group, where she led brand and performance marketing, customer analytics, loyalty, social impact, and communications. During her tenure, the brand experienced strong growth and expanded its customer base through a digitally focused, emotionally resonant marketing strategy that emphasized storytelling and connection.
 
Ms. Preis’ career spans leadership roles at Estée Lauder Companies, J.Crew, and Saks Fifth Avenue, where she consistently delivered results through product-focused, creativity-led, and data-informed marketing. She began her career at Bloomingdale’s and honed her strategic acumen as a management consultant at Deloitte.
 
Known for her ability to blend analytical rigor with creative vision, Ms. Preis brings start-up energy to established organizations. She is passionate about building inclusive, culturally-relevant brand identities that resonate across diverse customer segments. At Victoria’s Secret and PINK, she is leading the evolution of brand pillars to ensure they authentically reflect today’s consumers, driving customer acquisition, loyalty, and market share.
 
She earned her master of business administration from INSEAD in France.