Nata Dvir has served as Macy’s Chief Merchandising Officer since 2021. Prior to this, she was Macy’s General Business Manager for Beauty, a new role in the organization, where she transformed the cosmetics and fragrance business, creating a more open and experiential environment in store, enhancing entertainment and customer experiences, taking a fresh approach to digital engagement, and expanding new brands. In 2020, she added responsibility for Center Core merchandise, including jewelry, handbags, shoes, intimate apparel, and accessories.
 
Ms. Dvir has held various leadership roles within Macy’s merchant organization, including experience in Men’s, Beauty, Shoes, Jewelry, Food, and Licensed businesses. She began her career as an executive trainee at Macy’s.
 
She holds a bachelor’s degree from Syracuse University.