A self-made success and transformative force in global business, Mark Barrocas, Chief Executive Officer of SharkNinja, is a testament to the power of conviction, resilience, and the pursuit of excellence.
 
Under his leadership since 2008, SharkNinja has evolved from a modest home appliance company into a product innovation powerhouse with $5.5B in annual revenue in 2024, serving hundreds of millions of consumers across 35 international markets and 38 product categories. Mr. Barrocas rallies the company’s more than 3,600 associates behind a steadfast commitment to delivering innovation, quality, and value for consumers through every single SharkNinja product. His bold growth strategy is fueled by an unwavering focus on consumer insights and a 24/7 product innovation cycle expertly choreographed by designers, engineers, and strategists across the globe.
 
Throughout his 17-year tenure, Mr. Barrocas has orchestrated a series of moves to expand and accelerate the business, including taking the company’s former parent public on the Hong Kong Stock Exchange in 2017 and listing SharkNinja on the New York Stock Exchange in 2023. His pioneering vision advances the company’s mission to positively impact people’s lives every day. His philosophy of “Outrageously Extraordinary” defines SharkNinja’s culture, promoting fearless exploration and ambitious risk-taking. This ethos not only encourages exceptional performance but also attracts top-tier talent as SharkNinja strives to remain at the cutting edge of its industry.
 
Prior to SharkNinja, Mr. Barrocas held leadership roles at Aramark Uniform and Broder Bros. Co.
 
He is a graduate of the University of Michigan.