Pierre-Loïc Assayag is Co-founder and Chief Executive Officer of Traackr, the leading creator marketing platform used by global brands. A “recovering marketer” at heart, he has spent the last decade helping marketing leaders modernize their organizations by integrating creators into the core of their strategy.
 
As one of the earliest innovators in the creator marketing space, Mr. Assayag brings an unmatched perspective on how the industry has evolved—from scrappy brand-creator partnerships to enterprise-scale programs powered by data and AI. Under his leadership, Traackr has helped the world’s most influential brands, like L’Oréal, Samsung, and Unilever, turn influencer campaigns into a scalable growth engine.
 
Mr. Assayag is a frequent speaker and commentator on the future of marketing, including topics like AI’s role in creative intelligence, marketing mix modeling, and the shifting architecture of the creator economy.