Elena Lécué is a growth-oriented marketing executive with 20 years of experience building and scaling digital-first consumer brands across beauty, wellness, and CPG. Recognized for translating brand vision into commercial results, Ms. Lécué has led transformational work across marketing, e-commerce, and revenue strategy for public companies as well as private equity-and venture-backed businesses in the United States and global markets.
 
She currently serves as Chief Marketing Officer at Scentbird, the leading fragrance discovery platform, where she oversees revenue growth, customer acquisition, brand, and new product development for one of the most innovative companies at the intersection of beauty, personalization, and subscription commerce. She also serves as Chief Marketing Officer of Drift, the category-defining car and home scent brand, with a focus on accelerating brand expansion in an omnichannel environment and strengthening consumer engagement.
 
Before joining Scentbird and Drift, Ms. Lécué was Chief Marketing Officer at Dropps, where she led revenue growth for the eco-friendly household essentials company. She also served as Executive Vice President of Sales and Marketing at Gaia Herbs, the leading herbal supplement company in North America, and held several sales and marketing leadership roles at Danone, driving growth for a portfolio of globally recognized consumer brands.
 
Throughout her career, Ms. Lécué has built a reputation for scaling wellness and lifestyle brands and creating meaningful consumer connections through innovation, brand strategy, performance marketing, and customer-centric experiences.