Lauren Mazzaferro leads Beauty and CPG Enterprise at Amazon Ads, where she crafts full-funnel marketing strategies that deliver omni-channel business results. Ms. Mazzaferro has been a member of the CPG advertising team at Amazon Ads for over 14 years, collaborating with brands to use Amazon’s suite of tools to identify insights, effectively activate, and measure impact. Prior to Amazon, she honed her expertise at Razorfish, a Publicis agency, where she led digital media strategies for brands that included Victoria's Secret, Gilt Groupe, and Starwood (now Marriott) Hotels. Her deep understanding of the media landscape, combined with her forward-thinking approach, has made her a valued advisor across Amazon Ads.