James Hart is President of YipitData, a leading provider of alternative data and market insights used by many of the world’s largest investment firms and Fortune 500 companies. He helps shape the company’s strategy as YipitData expands its platform of proprietary datasets and insights across consumer, technology, and digital commerce markets.

Mt. Hart has been with YipitData for over a decade and has played a central role in scaling the company from 40 employees to more than 750 today. His work focuses on securing unique, proprietary data and launching new data products in emerging markets to help organizations better understand consumer behavior, competitive dynamics, and real-time market trends.

Prior to YipitData, he worked at Experian in its retail marketing and data solutions business in Australia and the United States.