Laney Crowell is Founder and Chief Executive Officer of Saie, a clean beauty brand dedicated to making high-performing products that are elevated, effortless, and always easy to use.
 
Prior to founding Saie, Ms. Crowell held the role of Estée Lauder’s first Executive Director of Online Global Communications, where she worked at the forefront of the digital, content creation, and social media landscapes when it was still new and uncharted. After Estée Lauder, she launched her own beauty and wellness blog called The Moment. While chatting with her blog’s community on Instagram one night, she realized there were thousands of others who desired clean, cool, and chic makeup, which sparked the idea of Saie.
 
Ms. Crowell created Saie to raise the standard in clean cosmetics, offering superior, yet fun products that “dew good” for the planet. The brand is committed to using only the purest, safest formulas and has banned the use of 2,000 harmful ingredients commonly found in cosmetics. Saie prioritizes the environment through its sustainable, cruelty-free formulas, FSC-certified packaging, and climate neutral certification. The brand is also plastic negative and has partnered with 1% For the Planet.
 
Through Saie, Ms. Crowell was able to create not just a beauty brand, but an entire community centered around wellness. She believes that good ingredients feel good, and when you feel good, you look good.