Bryan Edwards is Co-founder and Chief Executive Officer of Snif. Since launching in 2020, Snif has been on a mission to simplify the fragrance-buying experience and create scents that are high-quality, accessible, non-toxic, and most importantly, fun. Inspired by his entrepreneurial parents, Mr. Edwards has led Snif through attention-grabbing product launches, celebrity collaborations, and a national retail expansion into Ulta Beauty with international growth on the horizon.