Nimrod Basri is Founder and Chief Executive Officer of Make USA LLC (makeit.buzz), a New Jersey-based operational partner for boutique and emerging brands. Since founding the company in 2017, he has grown Make USA into a one-stop shop delivering co-packing, sourcing, project conception, and micro-fulfillment services—all designed to solve the real, everyday challenges that small and mid-size beauty brands face.
 
Before Make USA, Mr. Basri served as Chief Executive Officer of GeoEnergy Technologies, Israel’s pioneering geothermal systems company, where he drove rapid growth and led its successful acquisition. He also managed Yes To’s Israel operations, during the period when it was one of the fastest-growing beauty brands in the world. He began his career at Procter & Gamble, where he earned the 2007 EMEA Financial Award for Sustainable Value Creation.
 
Beyond business, he is deeply committed to social impact, including initiatives that create job opportunities for individuals re-entering society. His journey reflects a blend of strategic vision, operational excellence, and a dedication to building companies that empower others.
 
Mr. Basri holds a master of business administration in finance and entrepreneurship and a bachelor of laws from the Hebrew University of Jerusalem.