Full Name
Laurie Lam
Job Title
Chief Brand Officer
e.l.f. Beauty
Speaker Bio
Laurie Lam is Chief Brand Officer at E.l.f. Beauty, a multi-branded portfolio which includes namesake brand E.l.f. Cosmetics, E.l.f. Skin, Well People, and Keys Soulcare. She is responsible for strengthening E.l.f.’s branding and setting its strategy for growth across all categories, as well as championing their mission to make the best of beauty accessible to every eye, lip, face, and paw.

With nearly 20 years of experience building global brands, Ms. Lam is an accomplished business leader and dynamic marketer in the beauty industry. Prior to joining E.l.f. Beauty, she was at L’Oréal USA where she held several leadership positions within the group’s Professional Products Division and Consumer Products Division in the United States, France, and Asia-Pacific. Her experience spans across marketing, e-commerce and digital, acquisitions and business development, and innovation.
Laurie Lam