Lucy Yeomans is Co-Chair, Chief Brand and Product Officer, and Founder of Drest, the gaming company that merges the creative worlds of luxury fashion, beauty, and lifestyle with the infinite possibilities of the metaverse.

A leading expert in content strategy and creation for the luxury fashion, beauty, arts, entertainment, and travel industries, Ms. Yeomans launched Drest in February 2019. Drest is a game-changing ecosystem within both the mobile gaming and fashion markets and a unique space where brands, entertainment platforms, and talent can connect with an audience keen to discover, experience, and be part of a creative community. Drest features and works with over 250 luxury brands including Gucci, Bottega Veneta, Prada, Off-White, Loewe, Valentino, Cartier, Burberry, and Fendi.

Ms. Yeomans was previously Global Content Director for Net-a-Porter, where she was responsible for launching the company’s media division, and Founder and Editor-in-Chief of Porter magazine, where she developed a new content-meets-commerce multi-platform landscape. Earlier in her career, she was Editor-in-Chief of Harper’s Bazaar UK for 12 years, transforming Harpers & Queen into the United Kingdom’s leading luxury aspirational publication.

Ms. Yeomans is a graduate of the University of St Andrews.