Brent Mitchell is Vice President of Social Media and Influencer for Sephora North America. In this role, he oversees the retailer’s social media and influencer strategies, including the development of inclusive content that focuses on engaging Sephora’s diverse community via its social channels.

Since joining Sephora in 2021, Mr. Mitchell has led social media launch campaigns for highly anticipated brands such as Haus Labs and Glossier. He also oversees the #SephoraSquad influencer program. Created in 2019, #SephoraSquad is a partnership with a rotating ensemble of inspiring creators, artists, storytellers, and beauty enthusiasts who have a diverse range of interests and points of view. Additionally, Mr. Mitchell expanded Sephora’s online community efforts through initiatives such as Hearts Not Hate, which is a series of social media community guidelines that help the retailer create spaces for respectful discussion and lend the opportunity to highlight inclusion and applaud beauty in all forms.

He has had a longstanding career in the retail and entertainment industries. Prior to joining Sephora, Mr. Mitchell oversaw E!’s consumer brand strategy and marketing efforts for series and programming. Earlier, he served in marketing and advertising roles, developing Old Navy’s highly successful global marketing campaigns.