Udayan Bose founded NetElixir with a vision – to provide online marketers with a paid search campaign optimization solution capable of delivering magical performance. Mr. Bose recognized the potential of search marketing as an essential advertising channel in 2004 having experienced first-hand the complexity involved in running a profitable paid search campaign. He was driven to develop a system that delivers predictable and efficient campaign performance, allowing marketers to fully leverage the power of paid search as a high value sales generator.

Prior to starting NetElixir, Mr. Bose was Director of Business Development for PartyGaming, the world's largest online gaming company. In this role, he was responsible for building a new business unit from scratch, PartyBingo, which went on to become a major revenue generator for the company.

He regularly lectures the M.B.A. classes at Johnson Graduate School of Management at Cornell University; Zicklin School of Business in Baruch, New York; and the Indian School of Business, Hyderabad. He has been featured in The New York Times, Forbes, and Time.

Mr. Bose holds a bachelor’s degree in chemical engineering from the Indian Institute of Technology, Delhi.