Born and raised in Shanghai, Andrew Wu is a leading authority on Chinese consumer trends and an influential professional in the region’s luxury industry. After living in Canada for over a decade, he returned to China to head the Dior Cosmetics operation for LVMH, pioneering local luxury marketing and retailing. Mr. Wu then joined Sony Music Entertainment to help with the commercialization of Chinese artists and repertoire in Greater China. Afterwards, he re-joined LVMH as LVMH Group President of Greater China territories, overseeing rapid business development of LVMH’s multi-brand portfolio in the Chinese marketplace over the past two decades. In recent years, Mr. Wu has also become a well-respected promoter of Chinese culture and heritage and was recognized by Bloomberg Businessweek Chinese Edition as one of 2024’s Top 50 Influencers.
 
He earned a master of business administration from Schulich Business School.