With more than a decade of experience managing leading FMCG brands—from market strategy to end-to-end operations with full ownership of P&L—, Xiao Yuan has driven brands through their entire growth cycle, from “0 to 1” and “1 to N.” He has cross-market experience spanning mainland China, Hong Kong, and Taiwan; diverse consumer dynamics; and channel ecosystems. He combines a global outlook with local execution experience.
 
Since joining Xiaohongshu, Mr. Xiao has successively managed multiple sectors, including maternal and baby care, food and beverage, health and wellness, and luxury. With consumers at the center, he has guided his team to reshape how brands can grow in the new social media era, partnering with global and local brands for sustainable business growth.