Laura Burdese is Vice President of Marketing and Communication at Bulgari. In this role, she is responsible for leading Bulgari’s “One-Brand Elevation” strategy, in particular enhancing brand desirability, managing image and content consistency, and magnifying brand experience at 360.
In 1999, she entered the watchmaking industry as Marketing Manager at Swatch Group and in 2001, was appointed Brand Manager of Calvin Klein Watch & Jewelry. She then became Country General Manager for the Italian subsidiary of the Swatch Group in 2006. In October 2016, she joined LVMH and took the position of President and Chief Executive Officer of Acqua di Parma, where she succeeded in further elevating the Brand Image and accelerating business development and growth. In January 2022, Laura was appointed Bulgari Vice President Marketing and Communication and member of the Executive Committee.
Ms. Burdese received a degree in international economics and a masters degree in marketing and communication from the University of Trieste.