Masanori Kobayashi is Chief Marketing Officer and Executive Managing Director of Kosé Corp. In his role, he manages both domestic and international sales subsidiaries and oversees all marketing related activities such as branding, pricing, advertising, and sales channels including retailers, travel retail, D2C stores, and owned e-commerce sites.
 
In the 2010s, in addition to focusing on Kosé’s presence in Asia, America, and Europe, Mr. Kobayashi played an important role in developing new markets in emerging economies such as India and Brazil. In recent years, two D2C stores were opened in Japan and a new online service called Beauty Platform, which provides web-based counseling, was successfully launched. Under his leadership, innovative digital technologies were adapted to enable customers to experience new types of beauty care both online and offline.
 
Prior to joining Kosé in 2004, Mr. Kobayashi worked in a major Japanese bank and Starbucks Coffee Japan Ltd. 
He holds a bachelor of arts in economics from Keio University.