Born and raised in Shanghai, Andrew Wu is a leading authority on Chinese consumer trends and an influential professional in the luxury industry for the region. After living in Canada for over a decade, he returned to head the Dior cosmetics operation in China for LVMH, pioneering local luxury marketing and retailing from 1993 to 2000. Mr. Wu then joined Sony Music Entertainment to help with the commercialization of Chinese artists and repertoire in Greater China. In 2005 he rejoined LVMH as Group President of Greater China, overseeing rapid business development of LVMH’s multi-brand portfolio in the Chinese marketplace. Taking advantage of the international travel pause caused by the COVID-19 pandemic, Mr. Wu has also become a well-respected promoter of local culture and heritage.