Jill Biren worked as an advertising and marketing executive for Condé Nast for 16 years, leading brand and performance marketing campaigns for beauty and fashion companies. As a mother of two boys, she was packing her 11-year-old son for summer camp when he expressed not wanting to take his current baby bath products.
 
Searching through retailers yielded no better options; children’s products appeared too babyish, while heavily-fragranced men’s products were a definite "no" due to their unhealthy ingredients. Meanwhile, up-and-coming beauty brands continued to dismiss boys from their target marketing. At that moment, Ms. Biren realized there was an opportunity for a clean, effective, and sustainably-conscious skincare line designed to appeal to young males.
 
She met co-founding partner Julie Bowen at the elementary school where their sons attended. Ms. Bowen took the same stance about finding a safe, gentle skincare brand for her boys, so the two moms joined forces and, with the guidance of a pediatric dermatologist and veteran formulators, created JB SKRUB.
 
Since its launch in 2023, JB SKRUB has attracted a diverse audience. The bright, energetic packaging appeals to all genders. Products can be found on their website, Amazon, Ulta.com, and in dermatologists' offices.