Donni (Doniella) Davy is a two-time, Emmy-winning makeup artist, Department Head on HBO’s Euphoria, and Founder of Half Magic, making her a trailblazer in the beauty, film, and entertainment industries. Ms. Davy is a household name in the beauty industry and is returning to the set for Euphoria Season 3. She is not only celebrated for her groundbreaking work on the show, but she has also gained recognition for her artistry with the biggest stars of the moment, like Reneé Rapp, Mindy Kaling, and Chappell Roan. Her innovative approach has redefined beauty standards in entertainment, igniting a global movement centered on self-expression and creativity. Ms. Davy’s impact is undeniable, with her digital presence skyrocketing 120% in Instagram impressions alone, plus a 31% increase in TikTok views between March and September 2024.

As Department Head of Makeup on Euphoria, she oversees everything from the initial character designs to final application, making sure each look supports both the character’s emotional journey and the overall story. This includes not only the makeup but also special effects, prosthetics, and intricate details that define the show’s aesthetic. Every choice, from color palettes to bold eyeliner, is made with the camera in mind, ensuring each look is both visually striking and narratively meaningful. Ms. Davy has mastered the art of using makeup as a powerful storytelling tool, transforming it into a key element that helps define the show’s characters and amplify the emotional impact of the series.