Katherine Power is a serial entrepreneur, chief executive officer, and investor known for building category-disrupting consumer businesses. With a distinct talent for identifying white space, she has reimagined traditional industries through data-driven, digital-first models designed for the modern consumer. Ms. Power is Founder of four successful brands—Who What Wear, Versed Skincare, Avaline (with Cameron Diaz), and MERIT Beauty—each reflecting her expertise in accessibility, everyday luxury, and ingredient efficacy. She is also Partner at the seed-to-growth venture capital firm Greycroft, where she applies her founder-first perspective to support the next generation of leading consumer brands. Her groundbreaking approach to commerce and media has earned her recognition on Fortune’s 40 Under 40, Fast Company’s Most Innovative Companies, Adweek’s Creative 100, and Inc.’s 20 Young Entrepreneurs to Watch.