Alix Earle is a leading global social media personality, acclaimed for her incomparable online engagement which has been described by media and brands as the “Alix Earle [sold out] Effect”. Her rapid rise in popularity and her unique ability to connect with mass audiences across multiple demographics is a result of her unexpected reality and candid humor, paired with her authentic beauty, fashion, and lifestyle tips. Ms. Earle has collaborated with and invested in brands including poppi and SipMARGS, appeared in major brand campaigns and Super Bowl spots, and launched her own philanthropic initiative, Serving in Heels. She is also Creator and Host of the hit Hot Mess vlog-style podcast.