Lucy Yeomans is the visionary founder and creator of DREST, the world’s first interactive luxury styling game. A leading expert in content strategy and creation for the luxury fashion, entertainment, and travel industries, Ms. Yeomans launched DREST in February 2019. DREST is a game-changing eco-system for the mobile gaming and fashion markets, providing brands with a new platform to connect to consumers and featuring more than 250 of the world’s leading fashion brands including Gucci, Bottega Veneta, Prada, Off-White, Loewe, Chloé, Fendi, Burberry, and Stella McCartney.

Previously as Global Content Director for Net-A-Porter, Ms. Yeomans was responsible for launching the company’s media division, as well as being Editor-in-Chief of Porter magazine, where she developed a new content-meets-commerce multi-platform landscape for the luxury industry. Before joining Net-A-Porter, she was Editor-in-Chief of Harper’s Bazaar U.K. for 12 years, transforming Harper’s & Queen into the United Kingdom’s leading luxury aspirational publication. She also sits on the board of trustees for Natalia Vodianova’s Naked Heart Foundation.

Ms. Yeomans is a graduate of the University of St Andrews.