Matthew Drinkwater works at the crossroads of fashion, retail, and technology to head up London College of Fashion's Innovation Agency. Using emerging technology to alter the way the fashion industry is making, showcasing, and retailing, Mr. Drinkwater and his team are building a pathway for truly digital designer businesses.

He has delivered a stunning range of projects that have captured the imagination of both the fashion and technology industries. In 2018 he worked alongside Lucasfilm's immersive entertainment division, ILMxLAB, to bring their new performance-driven augmentation technology, LIVECGX, to London Fashion Week - a project that demonstrated the potential for digital models, digital clothing, and a world filled with real-time visual effects.

Mr. Drinkwater was named a “fashion-tech trailblazer changing the course of retail” by Drapers, Digital World's Influencer by Stylus for 2020, and a “pioneer and visionary” by Wired.