Olivier Tjon is a neuro-marketing expert, fascinated by the science of the subconscious brain and obsessed by the implicit processes that control what we like, love, and buy. Mr. Tjon is Co-founder of Beyond Reason, a consultancy specialized in the neuro-transformation of marketing and commerce for world class brands in the automotive, FMCG, health, retail, fashion, beauty, and luxury industries. Beyond Reason’s neuro-research identifies and quantifies the intangible, immaterial, and psychological component of preferences and purchase decisions. Equipped with this data, brands get more grip on many aspects of consumer behavior.
When Mr. Tjon is not messing with your brain, he gets his kicks from dark techno and bright mountains.