Amiee Bayer-Thomas was named Chief Retail Officer of Ulta Beauty in January 2025. In this role, she oversees all aspects of Ulta Beauty’s store and services operations, including leading 1,500 store teams across the country. In addition, Ms. Bayer-Thomas oversees real estate growth and development, store design, and the company’s loss prevention strategy and efforts. 

Previously, she served in multiple leadership positions since joining Ulta Beauty in 2016, including Chief Store Operations Officer, Chief Supply Chain Officer, Senior Vice President of Stores – West Division, and Corporate Store Operations. Prior to joining Ulta Beauty, she was President of Thomas Advisory Group LLC, a consulting firm within the retail and beauty industry. Earlier, Ms. Bayer-Thomas held positions of increasing responsibility with JCPenney, including Divisional Vice President Store Operations and Vice President of JCPenney Salons, and also held various positions at Limited Brands Inc.

She serves on the YWCA Metropolitan Chicago board of directors.