Janice Tennant is Global Brand President of Merrell, where they believe in sharing the simple power of being outside with everyone—no matter who you are, where you came from, who you love, or how you move.
With more than 15 years of experience at Fortune 500 companies, Ms. Tennant strives each day to help people and brands unlock their potential. Serving as Merrell’s Chief Marketing Officer from 2020 to 2023, she was recognized by Forbes’ Entrepreneurial CMO Top 50 List in 2023. The following year, she was named Marketing Leader of the Year by the Women in Content Marketing Awards, leading the Merrell team to be named Brand of the Year by the Footwear News Achievement Awards. She has been listed as one of Forbes’ CMO NEXT 2021: 50 Innovative Marketers Transforming Business and Ad Age’s 2021 Leading Women.
Ms. Tennant is recognized for her drive for results, building high-performing teams, and her dedication to mentoring the next generation. She is a founding member of Black Executive CMO Alliance and sits on the board of the Outdoor Industry Association.
When she is asked why she does what she does, she will say that it is for her two sons.
