Tracy Knauer is Senior Vice President of North America at New Balance, where she oversees strategy, commercial performance, and execution across the region. She is responsible for driving continued growth, strengthening connections with consumers, and building on the brand’s strong momentum in one of New Balance’s most important markets.
 
With more than two decades at the company, Ms. Knauer brings deep experience and a comprehensive understanding of the business, the consumer, and the brand. Her career spans leadership roles across marketing, product, sales, and direct-to-consumer, giving her a unique end-to-end perspective on how the business operates and grows. Throughout her tenure, she has consistently connected strategy to execution, leading teams through moments of growth and change while building strong partnerships across the organization.
 
A former collegiate athlete, she brings a competitive, team-oriented, and improvement-focused mindset to her leadership approach. She is passionate about developing people and fostering a collaborative, values-driven culture. Ms. Knauer believes that strong teams, clear ownership, and connected ways of working are essential to unlocking performance and sustaining long-term growth.