Kevin Fried leads Google’s Branded Apparel & Durables Retail Practice in the United States. In this role, he is responsible for partnering with Google’s largest retail clients to help them navigate the changing retail landscape, build brands, and ultimately drive performance. Before joining the Google team, Mr. Fried spent seven years at Monster Worldwide in various leadership positions where his responsibilities included leading Monster’s lead generation and consumer advertising business as Vice President of Advertising Sales. While in college, he led the Carlton Group, which was established to provide advertising services to non-profit organizations.
 
Mr. Fried earned a bachelor of science in advertising from New York Institute of Technology and a master of business administration from the Johnson School at Cornell University.