Larissa Jensen, Vice President and Beauty Industry Advisor at Circana (formerly The NPD Group), is a recognized expert in the skincare, makeup, fragrance, and hair categories. She travels globally to lend her knowledge of the U.S. and international markets to the beauty industry, which includes the evaluation of new business opportunities for top beauty retailers and manufacturers around the world.
Ms. Jensen shares her expert insights and analysis on the organization’s blog and contributes to major media outlets including The Wall Street Journal, New York Times, Bloomberg, WWD, Vogue, Business of Fashion, and many others. She has been a featured speaker at the WWD Beauty CEO Summit and has delivered keynotes and trend presentations at established beauty events for Cosmetic Executive Women (CEW), HBA Global Expo, Cosmoprof, and The Society of Cosmetic Chemists. In addition, Ms. Jensen has been a guest lecturer at Columbia University Business School and The Fashion Institute of Technology. She is an adjunct professor and advisory board member for the Fashion Institute of Technology’s cosmetics and fragrance marketing and management master’s program and on the board of advisors for Beauty Packaging magazine. Ms. Jensen joined The NPD Group in 2005 following marketing roles at The Estée Lauder Companies Inc. and L’Oréal USA.
She earned a bachelor of science in communications from Ithaca College and a master of professional studies in cosmetics and fragrance marketing and management from the Fashion Institute of Technology.