Sarrah Hallock is Chief Operating Officer and Co-founder of The Well — the one-stop shop for wellness, focusing on whole-person care. She is also an Integrative Health Coach and Nutritionist.
Prior to her career in the health and wellness sector, Ms. Hallock spent 20 years helping turn consumer products into household names. As Brand Director of VitaminWater, she oversaw triple digit growth from the brand’s inception through to the sale to The Coca Cola Company for $4.1B in 2007. Ms. Hallock went on to be an investor and Vice President of Marketing for Bai, an antioxidant enhanced water that sold to Dr Pepper Snapple Group for $1.75B in 2016. She then helped launch WTRMLN WTR as an investor and Vice President of Marketing. She serves as an advisor and/or investor to various consumer brands including POP & BOTTLE, Health-Ade Kombucha, WTRMLN WTR, Bullet Proof, Skinny Dipped, Cue Health, Chef's Cut Real Jerky, Vital Proteins, and One Bar. She has been featured in Bloomberg, The Wall Street Journal, New York Magazine, Glamour, AdWeek, and Vogue Italia.
Ms. Hallock holds a B.A. in international relations and economics from Simmons College in Boston and health coaching certificates from Duke Integrative Medicine and the Institute of Integrative Nutrition.