Freddy Bharucha leads Procter & Gamble’s global Personal Care business, which includes industry-leading billion-dollar and emerging brands. He represents an organization of 1,500 employees across functions, focused on serving diverse consumers with superior products. Prior to his current global leadership role, Mr. Bharucha led North America Personal Care, enabling portfolio-wide growth across brands like Old Spice, Secret, and Safeguard, as well as the successful expansion of Native into new channels and segments. 
 
Across his career spanning leadership positions in every region P&G operates, he has had a consistent track record of brand, business, and organizational growth. Having worked within each category of P&G Beauty – personal care, skin care, and hair care – he has played a critical role in its continued evolution, strengthening connections with consumers, retail partners, and stakeholders. 
 
Known as an inspiring and innovative leader, Mr. Bharucha is passionate about helping brands and organizations reach their full potential. His people-first approach – keeping consumers and employees at the center – drives his impact within P&G and beyond. He is recognized as an award-winning brand builder, thought leader serving as Board Vice Chair of the Personal Care Products Council (PCPC), and an active champion of equality and inclusion for all.