Jaimee Lupton is a brand founder and entrepreneur based in Auckland, New Zealand. Since launching her first brand, MONDAY Haircare in 2020, Ms. Lupton has been featured by Vogue, Forbes, Vanity Fair, and WWD. In 2021 she was named Mumbrella’s Under-30 Achiever of the Year. 
 
Ms. Lupton launched MONDAY Haircare with the aim of making premium-quality haircare more accessible and helping democratize the beauty industry. In five years, the brand has done $600M in retail sales, is stocked in 43 countries with 160 of the world’s biggest retailers, and is the #1 haircare brand on TikTok. With over two dozen major beauty awards from the likes of Allure and Glamour, MONDAY was named 2024 Haircare Brand of the Year by Glossy and recently made BeautyMatter's Future50 List. 
 
Following the success of MONDAY, Ms. Lupton has gone on to create other best-selling beauty and personal care brands, including DAISE Beauty, Laura Polko Los Angeles, being haircare, Châlon Paris, and Osãna Naturals. Collectively these brands are set to deliver half a billion dollars in retail sales in 2025.
 
Thanks to an eye for identifying ‘white space’, paired with a business model that enables speed to market, Ms. Lupton’s beauty vertical has half a dozen more brands in the works. The goal? To bring a luxury offering to all beauty enthusiasts, regardless of budget. With her cohort of future-focused brands, she is shaking up the status quo with modern and relevant product offerings designed to excite customers based on how they shop. It is beauty, reimagined.