Maly Bernstein is Chief Executive Officer of Bluemercury. Since joining the retailer in 2021, Ms. Bernstein has led the company’s strategy and growth in luxury beauty, including its proprietary brands, stores, and digital platform, by leveraging the expertise of its beauty experts and spa aestheticians in over 180 neighborhood locations and online. Her focus is on creating a uniquely aspirational and accessible experience for colleagues and clients alike. 
 
Ms. Bernstein joined Bluemercury from CVS Health, where she served as Vice President of E-Commerce. Prior to that role, she was Vice President of Beauty and Personal Care with a multi-billion-dollar portfolio and worked in the global retail and consumer practice at McKinsey & Co.
 
Her expertise lies in creating emotional connections with consumers through breakthrough platforms that integrate product, service, and experience into a compelling story. She is a champion for purpose-led growth, diversity, people development, effective teaming, and data-based insight.
 
Ms. Bernstein received her master of business administration from Harvard Business School and her honours bachelors of business administration from the Richard Ivey School of Business.