Armaan Mehta is Co-founder of Odore, a platform that empowers beauty brands to scale engaged creator communities. Odore partners with global leaders like L’Oréal, Estée Lauder, and Coty, as well as emerging brands like ARKIVE and Dr. Idriss, helping them turn fans and nano-influencers into loyal advocates through data-driven community growth.
 
The platform equips brands with tools to recruit, manage, and retain creators—shifting transactional campaigns into lasting relationships. With robust analytics, Odore measures engagement and performance, enabling brands to optimize ROI while fostering authentic, long-term advocacy.
 
A thought leader in creator marketing and community-driven growth, Mr. Mehta speaks at top industry forums like WWD Beauty CEO Summit, Beauty Matter FUTURE50, Glossy, and Beautyworld, where he discusses the future of creator communities, retention strategies, and data-powered brand-building. Through Odore, he empowers teams to bridge the gap between marketing, technology, and authentic creator relationships—driving growth in the new era of digital commerce.