Larissa Jensen, Senior Vice President and Global Beauty Industry Advisor at Circana (formerly IRI and The NPD Group), is a recognized expert in the skincare, makeup, fragrance, and hair categories. She travels globally to lend her knowledge of the U.S. and international markets to the beauty industry, which includes the evaluation of new business opportunities for top beauty retailers and manufacturers. 

Ms. Jensen shares her expert insights and analysis on the Circana blog and contributes to major media outlets, including The Wall Street Journal, New York Times, Bloomberg, WWD, Vogue, Business of Fashion, and many others. She has been a featured speaker at the WWD Beauty CEO Summit and has delivered keynotes and trend presentations at established beauty events and conferences. Ms. Jensen has been a guest lecturer at Columbia University Business School and the Fashion Institute of Technology (FIT). She is an Adjunct Professor and advisory board member for FIT’s CFMM master’s program, advisory board member for Cosmoprof North America, and on the board of advisors for Beauty Packaging magazine. She was recognized among the 2023 Women Worth Watching in Leadership® by Profiles in Diversity Journal, and in 2024 was named among the Top Women in Health, Wellness & Beauty by Drug Store News.

Ms. Jensen joined then NPD in 2005 following her marketing roles at The Estée Lauder Companies Inc. and L’Oréal USA.

She earned a bachelor of science in communications from Ithaca College and a master of professional studies in cosmetics and fragrance marketing and management from FIT.