Alicia Yoon is a world-renowned esthetician, Harvard Business School graduate, and Founder and Chief Executive Officer of Peach & Lily. She has studied skincare ingredients, formulas, and techniques, in both Korea and the United States, alongside trained chemists, researchers, and cell biologists for over 20 years. 

Having experienced severe eczema throughout her life, Ms. Yoon struggled to find clinically-effective skincare that would not irritate her extremely sensitive skin. Seeing an opportunity to develop something truly innovative, she launched Peach & Lily in 2012 with the now iconic Glass Skin Refining Serum, proving that you can deliver transformative results for even the most sensitive skin. Today, Peach & Lily offers a full portfolio of groundbreaking formulas that seamlessly integrate potent actives like retinoids and AHAs with soothing and nourishing Korean botanicals, delivering powerful results that are gentle for all. Ms. Yoon is credited with bringing the glass skin movement to the U.S. and is sought after for her signature glass skin facials. She was named one of WWD’s 25 Most Innovative Beauty Executives, and she sits on the Cosmetic Executive Women board of governors.