Lisa Sequino is Chief Executive Officer of Supergoop!, the category-defining SPF brand known for reshaping the way consumers think about daily sun protection. With deep expertise in building consumer brands across traditional retail and digital marketplaces like Amazon, Ms. Sequino brings a sharp perspective on brand-building in today’s omnichannel world.

Prior to Supergoop!, she spent over 15 years leading global brands at The Estée Lauder Companies, where she honed her skills in scaling beauty businesses across retail, direct-to-consumer, and digital platforms. Today, she is passionate about creating innovative, purpose-driven brands that thrive both on and off Amazon — delivering meaningful impact at every customer touchpoint.

In addition to her professional accomplishments, Ms. Sequino is a devoted mother, an advocate for education, and a strong supporter of empowering the next generation of entrepreneurs and brand builders.