At the same time fashion industry executives are still “extremely concerned” about perennial issues – inflation and the prospect of a recession, labor and product costs, drafting effective direct-to-consumer strategies, and the future of direct-to-consumer (D2C) retail – they are also wrestling with a host of more contemporary issues including the impact of AI, sustainability, and the trajectory of consumer change in China, according to a new survey of 1,000 industry leaders conducted by Kearney, a global professional services firm, in association with WWD.
The survey results will be presented in Inside the Minds of Today’s Fashion Industry Leaders, a webinar led by Kearney partner and WWD Global Impact Council member Brian Ehrig, Kearney’s global head of fashion and luxury. Brian will be joined by Vincent Barbat and Nora Kleinewillinghoefer, who run Kearney’s European and Americas practices, who will share their unique perspectives informed by their client work and conversations. The discussion will be moderated by WWD’s executive editor of strategic content Arthur Zaczkiewicz.
Inside the Minds of Today’s Fashion Industry Leaders will showcase areas industry executives see as “essential” for their own companies. While 49% of respondents identified consumer trends and insights as their Number One area for improvement, together, the primary AI applications were seen as essential by 69% of respondents.
Kearney also took an in-depth look at the future of sustainability spending finding 85% of respondents plan on maintaining or increasing their current sustainability spending levels over the next 6 to 12 months. Kearney and WWD invite you to find out what fashion industry leaders and watchers think about the issues that will form the fabric of the industry's future from today and tomorrow's hottest topics by signing up for the webinar.
Questions we will address include:
• What can fashion companies do to counteract inflationary pressures?
• Will consumers spend more or less in the back half of 2024?
• What are the most urgent improvement areas fashion companies need to make progress in?
• When will the Chinese consumer market return to normal?
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Kearney is a leading global management consulting firm. For nearly 100 years, we have been a trusted advisor to C-suites, government bodies, and nonprofit organizations. Our people make us who we are. Driven to be the difference between a big idea and making it happen, we work alongside our clients to regenerate their businesses to create a future that works for everyone.
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