Born in AlKhobar, Saudi Arabia, Razan Alazzouni is a true internationalist who spends most of her time with her family in Geneva and London. It was as a young girl that she first discovered her love of fashion, influenced by her mother’s immaculate style.
 
After college, Ms. Alazzouni’s creative and entrepreneurial spirit saw her return to Khobar in 2008 to open a manufacturing facility, nested in a 1950s-built house. Thus starting her career in art as a curator, she closely observed what women want from a wardrobe and learned about their shopping patterns. During this period, Ms. Alazzouni was inspired by historic embroidery and became fascinated by its versatility and sculptural aspects. In 2008 she, alongside her sisters Salwa and Raya, launched their womenswear brand, Razan Alazzouni.
 
Razan Alazzouni clothing is all about exuding the femininity, delicacy, and grace of the female form. Ms. Alazzouni derives most of her inspiration from women themselves and their natural poise. Each piece in her collection is intended to show off its wearer in an elegant light, while maintaining a sense of playfulness. Every season a new chapter evolves, and she tells a different story in her embroidery. The designer enjoys collaborating with inspirational muses, stylists, and international brands including Coca-Cola, Rene Caovilla, Disney, Piaget, and Judith Leiber.
 
Razan Alazzouni has been featured in magazines such as Vogue Italia, Harper’s Bazaar, Elle, Marie Claire, Vogue Arabia, HIA, InStyle, and Tatler. The brand was also selected to be the face of the Young Generation Saudi Vision 2030 which was promoted by CNN and featured in New York’s Times Square.
 
Ms. Alazzouni studied art and sculpture at Tufts University in Boston.