JUNE 06, 2024

KAFD Conference Center


With half its population under age 30, Saudi Arabia is among the global markets seeing a youthquake. As fashion and luxury brands refine their storytelling to tap into this all-important region, speakers at this WWD Global Fashion Summit will examine how to grab the attention of Generations Z and Alpha; the new retail formats being developed to engage consumers, and the growing importance to these generations of sustainability and circularity. 


  • Addressing the region's youthquake, and tuning into the frequencies of young generations
  • Unlocking the power of storytelling in today’s attention economy 
  • How to craft memorable, vivid retail experiences to stir emotions and engage consumers
  • Building a better tomorrow: sustainability in products and retail 


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Thursday, June 6, 2024
Check In & Networking10:30 AM - 11:30 AM
Block I11:30 AM - 12:55 PM
Afternoon Break12:55 PM - 2:00 PM
Block II2:00 PM - 3:15 PM
Workshop3:15 PM - 4:40 PM
Fashion Awards Presented by the Saudi Fashion Commission in Collaboration with WWD8:00 PM - 11:00 PM


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